TV advertising effectiveness: The secret to engagement

The current trend in the industry is for marketeers to move money away from TV advertising into digital, especially mobile. Imagine a new advertising format that delivered 100% viewability, and [...]

September 28th, 2016|News, Opinion|

Why TV is still the most effective advertising medium…

CNBC Catalyst’s Lead Creative Strategist, Katya Ionova, discusses why TV advertising should remain a key consideration for marketers  The first official, paid television advertisement in the world, aired in the [...]

July 18th, 2016|News|