Marketing|Media|Money: The transformation of Pearson
Lucy Handley | Carolin Roth When Samuel Pearson founded a small building company in the north of England back in 1844 he would have had no idea that his eponymous [...]
Marketing|Media|Money: How Lego built itself back together again
Alexandra Gibbs | Carolin Roth The Lego brick that children know and love started taking shape shortly after World War II, yet the brick may not have been as powerful [...]
Marketing|Media|Money: Christie’s CMO, Marc Sands on digital disruption
With technology disrupting our lives, almost every part of our lives, it was inevitable that it is causing a major rethink in the venerable and historic business of auction houses. [...]
CNBC premieres Marketing.Media.Money
Last month saw the launch of our newest show, Marketing. Media. Money with our first episode featuring one of the most powerful CMOs in the world, Unilever’s very own Keith [...]
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