Marketing|Media|Money: The transformation of Pearson
Lucy Handley | Carolin Roth When Samuel Pearson founded a small building company in the north of England back in 1844 he would have had no idea that his eponymous [...]
Sir Martin Sorrell: You cannot compare a Facebook Ad to a TV Ad
Earlier this week, Carolin Roth, host of CNBC’s Marketing |Media |Money took to the stage of London’s Festival of Marketing to interview WPP’s founder and CEO, Sir Martin Sorrell. The [...]
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