Procter and Gamble’s latest push for equal pay is an ad to a feminist soundtrack

By Lucy Handley Procter & Gamble, one of the world's highest-spending advertisers, has released an ad ahead of International Women's Day on March 8, in its latest gender equality initiative. [...]

March 6th, 2017|News|

Why TV is still the most effective advertising medium…

CNBC Catalyst’s Lead Creative Strategist, Katya Ionova, discusses why TV advertising should remain a key consideration for marketers  The first official, paid television advertisement in the world, aired in the [...]

July 18th, 2016|News|