The programme Investing in India was a themed, week series which focused on India’s key industries including the risks and rewards for investors. The series culminated in two 30 minute programs on India, wrapping up a week-long coverage on the country. The series was supported by commercial elements before, during and after the themed week including ‘tune-in’ promos to garner initial interest for the show.
The paid-for, long-form programming presented a unique opportunity to highlight the key focus sectors, such as Automotive, Infrastructure, Defense, Pharmaceutical & IT allowing viewers to gain an in depth insight into each of the target sectors.
As for offline and off air elements, WEF was decided as the ultimate event to reach powerful leaders on the ground as the conference engages business, political, academic, and other leaders of society to shape global, regional, and industry agendas. The partnership allowed MOC to leverage on the CNBC event which combined high profile speakers with high-level networking, through an exchange of views and ideas as it was well attended by opinion leaders and business leaders.
Make in India (MII) week (13 – 18 Feb 2016/Mumbai, India) showcased the potential of design, innovation and sustainability across India’s manufacturing sectors in the coming decade. 10” Promo spots ran globally across CNBC feeds to promote the MII week followed by 3×20” Factoids and 2×60” Post-MII Week Highlights.