The release of the Ipsos Affluent 2019 survey reaffirms CNBC’s status as the #1 business news brand across the region, with a total brand monthly reach figure outperforming the nearest competitor by 11%.
The results find 10 million affluent Europeans, amongst the top 13% of income earners, consume CNBC content on a monthly basis.
The audience, a collection of the world’s most powerful business leaders and investors, rely on CNBC for actionable intelligence they can use in both personal and professional spheres.
The results showcase real strength for the network across both TV and digital platforms: monthly TV reach is 60% in excess of the nearest competitor and over 4 million users are consuming CNBC content via digital platforms each month.
Max Raven, SVP of Catalyst, the commercial division of CNBC International said of the results: “CNBC is committed to delivering content that is both informative and insightful for our influential and aspirational audience. We’re thrilled more people are turning to CNBC at a time where the demand for credible and trustworthy news content is higher than ever before. Our commercial partners will be delighted.”
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