South African Tourism’s CEO, Sisa Ntshona, joins us in this episode.

Leading through the crisis, Sisa shares how South African Tourism have maintained loyalty, trust and confidence within important markets through empathy-led messaging.

Informing the consumer of the practicalities when visiting has been important, you’ll hear how they have included education and information in their campaigns on what to expect when visiting and the health and safety protocols that have been put in place.