Sarena Cheah, Executive Director of Sunway Group, one of Malaysia’s largest conglomerates joins us in this special CMO Now Sustainability episode.
Sunway has a vast range of commercial interests in real estate, construction, tourism, retail, healthcare and education, among other sectors.
Armed with a bold vision to be Asia’s model corporation in sustainable development, they’ve adopted the ESG framework in their approach, underpinned by their core values of humility, integrity and excellence.
She also emphasises the importance of being authentic as a brand, leading with a clear vision and pursuing the right agenda to get you there.
In Sarena’s words, “Sustainability is a philosophy that over time will become a culture of how we do things right.”