In the latest installment of the CMO Now Travel series, Maria Helena de Senna Fernandes of Macao Government Tourism Office shares how Macao is overturning the impact of the pandemic on tourism into novel ways of reimagining travel.

Leading through the crisis, Helena shares how Macao has continued engagement with audiences through creating subsidised tours for locals, organising hybrid MICE events, as well as launching promotional campaigns across China. She also expresses how travelers are leaning towards a more intimate an in-depth way of discovering a destination.