EY’s Global Chief Marketing Officer, Karen Hopkins joins us in this episode.

Leading brand, marketing and communications, Karen shares how she builds the commercial value and emotional resonance of the EY brand.

From the impact of pivoting quickly to turn EY World Entrepreneur Of The Year 2020 from a physical to first ever virtual event in collaboration with CNBC Catalyst, to helping community organisations, governments and business through this crisis, we hear many ways EY are adapting their marketing and messaging with the time.