Cho Hyunjun, CMO of global tire manufacturer, Hankook Tire joins us in this first 2-part episode of our CMO Now sustainability series. He shares how the organisation is creating a path forward for a more sustainable future.

With the mindset of contributing towards a better world, Hyunjun shares how Hankook Tire has adapted sustainability in all areas of its business, transforming their value chain through innovation, practical solutions, partnerships, and by listening to its consumers. Transforming the business takes time, and in Hyunjun’s words a collective effort. Regardless, sustainability initiatives should be embraced as an accelerator for innovation, building consumer trust and loyalty, and creating a path forward for overall business success