Candy Pang of home appliances and electronics manufacturer, Hisense, joins us in this brand new CMO Now episode.
Since the pandemic, the pace of innovation has accelerated, and this has encouraged enterprises to reassess growth opportunities whilst enhancing their products to meet the needs of consumers.
Hisense’s mission is to improve consumers’ lives through their products. With more people staying home, the organisation is not only re-innovating their home entertainment products. They’re also creating new high-tech features in home appliances that place the consumer’s health at its core, such as air conditioners that can inactivate viruses.