Aude Gandon of Nestlé joins us in the latest episode of CMO Now.
Hear how the crisis has unearthed opportunities to meet a new customer need, with people being at home all the time and starting to cook a lot more. Nestlé saw a shift in the product their consumers were buying with new in-home consumption and an explosion in online purchasing. They are now witnessing fundamental habits forming in terms of cooking at home.
Nestlé is also conscious that its consumers are buying brands and products. They’re not purchasing corporate companies, so their brands are putting a lot of effort into sustainability and regeneration. So Aude is guiding her brand leaders and marketers to make sure that they tell their story and consumers understand what they’re buying when they’re buying Nestlé brands.