South African Tourism: Where Great Minds Meet
In partnership with:
South African Tourism wanted to champion the country as a global MICE hub while showcasing the breadth and depth of experiences South Africa provides to high-value travelers. Where Great Minds Meet is CNBC Catalyst’s highest performing digitally-led campaign.
+176%
increase in consideration to visit South Africa.
+76%
consider South Africa a favourable destination for business events.
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