South African Tourism: Where Great Minds Meet

In partnership with:
South Africa Tourism

South African Tourism wanted to champion the country as a global MICE hub while showcasing the breadth and depth of experiences South Africa provides to high-value travelers. Where Great Minds Meet is CNBC Catalyst’s highest performing digitally-led campaign.

+176%
increase in consideration to visit South Africa.
+76%
consider South Africa a favourable destination for business events.