CNBC Catalyst’s native advertising campaign for Dassault Systèmes has been recognised by the 2016 W3 Awards, with three trophies for digital excellence.
Produced by Catalyst’s in-house Content Studio, the series of three immersive native advertising articles include video, text and interactive content. The campaign explores the future of the retail, automotive and finance industries and has outperformed expectations, achieving 40% recall among our viewers.
“These awards acknowledge our success in creating immersive digital content that engages CNBC’s audience and allows brands to tell their story in a compelling and intelligent way.” says Simon Robbie, Head of CNBC Catalyst’s Content Studio. CNBC Catalyst has experienced significant upsurge in demand for native advertising and Robbie sees this trend continuing: “Smart, well-executed native campaigns can really cut through the noise, and we enjoy helping our advertisers tell stories that are truly engaging.”
The award arrives just as we launch a new native advertising campaign with Dassault Systèmes. The series, called ‘Ideal Worlds’, will look at how technology is being used to shape our futures.
The W3 Awards is run by the Academy of International Video Arts (AIVA) and honours outstanding web, mobile, app and social media content. Winners are among the world’s most talented digital content creators.