By Max Raven, SVP CNBC Catalyst.
Back in April we unveiled CNBC Catalyst™ to the world, and what an exciting few weeks we’ve had since.
Since the launch, myself and the team have spent time travelling the world to meet senior brand leaders and marketers to discuss the challenges facing their brands, and how a proactive approach and dialogue with the world’s most senior leaders, which resides in the CNBC Catalyst DNA, can help overcome these obstacles.
Launch events took place in Hong Kong, Singapore and London. At each of the events, I took the opportunity to walk our very special guests through our new and simple ABCDE approach, explaining the different ways in which we can offer our expertise on distinct and varied areas, helping advertisers influence a truly powerful global audience.
In London and Singapore, we also hosted a panel discussion about the big trends in marketing and advertising in 2016 with some of the most prominent and influential figures from the industry joining the panel and leading the discussion which revolved around the demand for media houses to provide more than just the right audience, a fully-integrated, all-round, 360 degree partnership.
We were delighted to see that the CNBC Catalyst launch also captured the attention of the global advertising trade media, including in-depth coverage in the likes of The Drum and Campaign and I’m thrilled to say the response we’ve had in Europe and Asia has been fantastic.
Today, brands want media owners to deliver both audience and influence, but the best thing about the CNBC Catalyst proposition is that we can deliver unrivaled global reach, most importantly, to a highly engaged, influential audience.
By knowing exactly what makes CNBC’s elusive audience of global business leaders and investors tick, our team is ready to help global brands unlock an array of opportunities not even they thought possible.