We are thrilled to announce that CNBC is officially the number one business news network in Europe. CNBC TV and digital properties reach 10.9 million adults across Europe each month, a 16 percent greater reach than our nearest rival.*
The data comes from the world’s largest study of digital consumers, GlobalWebIndex (GWI), where data is collected across 13 European markets and examines the consumption habits of the top 25 percent of income earners.
We will also be using GWIQ™, their audience analytics solution which links the dataset to CNBC usage, delivering deep insight regarding ad effectiveness and audience targetting.
Our multi-year partnership with GWI will help us demonstrate the wide number of ways in which the CNBC audience engages with our best-in-class content and underlines our position as the market-leading business news platform around the world. The data will help to expand our audience insight capability, meeting our client’s demands for more rigorous audience analysis, whilst enabling our editorial team to optimise the network’s content output.
* GlobalWebIndex, 2016