GE decided to sponsor the programme, Changemakers; a television series on CNBC that profiles people whose innovations are changing the world. The content partnership perfectly aligned with the objectives of the brand.
The 6 x 2.5’ television series met inspirational innovators with passion and one big idea. We profiled people in Japan, the UK, Brazil, India, and Pakistan working on projects as diverse as building an all-terrain wheelchair, to using bugs to replace pesticides.
Changemakers aired across CNBC’s global network in Asia, Europe and the US at around 1900. We chose the prime time slot in order to garner the widest audience reach possible.