EY’s sponsorship of the CNBC Global CFO Council was activated in all territories: the US, Europe and Asia. EY’s support of the council was communicated with on-air sponsorship messages, where appropriate, and amplified with TV spots during commercial breaks.
In the US and Asia, EY’s sponsorship of the council was communicated around live segments on Squawk Box each quarter, delving into the results of CNBC’s latest CFO survey and interviewing CFO Council members. In Europe, this on-air activity was complemented with TV spot alignment in associated commercial breaks.
The CNBC Global CFO Council special report is the online home of the council, featuring profiles of CFO Council members, all the latest news and interviews from and for CFOs. EY had exclusive sponsorship of this section of CNBC.com (on desktop, mobile and tablet) including digital advertising units, which drove to EY’s ‘CFO: Need to know’ thought-leadership hub.
Catalyst’s Content Studio produced quarterly 30” TV commercials for EY, which aligned with its ‘CFO: Need to know’ campaign and digital advertising units.
CNBC Catalyst Events team hosted exclusive events for CFO Council members. These VIP events were held in New York, London and Singapore and extended the EY sponsorship. CFOs got the opportunity to meet and network with their peers, CNBC faces and EY representatives in rarefied locations, including the London Stock Exchange and exclusive Manhattan members’ clubs.