The CNBC Catalyst Content Studio conceived an inspiring three-part content series, under the umbrella The Future of… The series explores near-future developments in the automotive, retail and finance sectors.
The series was developed as native advertising, with each story including videos, interactive infographics, journalist-written articles, high-quality photography and design.
The first story explored The Future of Connected Cars, looking at driverless automobiles and asking how they will change the driving experience. This was followed by The Future of Retail, examining the ways retailers are trying to lure shoppers back into bricks and mortar stores, with personalised, high-tech experiences. Finally, we turned our attention to the rapidly-changing world of Fintech, with The Future of Finance.
Native speed bumps (traffic drivers) were placed in strategic parts of CNBC.com to ensure the stories were ‘discoverable’ by our audience. The stories were also amplified across CNBC’s social platforms.
In parallel, we created 30” and 60” television commercials, which ran on CNBC to coincide with the native campaign.
All content was made available for Dassault Systèmes to use on its own website after the campaign, giving it longevity.