Last month saw the launch of our newest show, Marketing. Media. Money with our first episode featuring one of the most powerful CMOs in the world, Unilever’s very own Keith Weed, and we’re delighted at the success the show has seen so far.
Marketing.Media.Money (MMM) navigates the $600 billion global advertising industry through the eyes of the senior marketers who are driving its evolution, and each episode will profile the Chief Marketing Officers at some of the world’s biggest and market-leading brands.
In the first episode, Weed discussed an array of issues for Unilever specifically as well as the industry as a whole; from the changes in the ways in which consumers digest digital content including the impact of ad blocking, as well as how new technology is shaking up the ad industry in 2016 with the internet of things and virtual reality.
MMM will explore CMOs careers; their business challenges and how they are directing their significant advertising spend. It will also spotlight the technological and consumption trends that are both fueling and disrupting the business of brands. It’s designed to help you get under the skin of today’s CMO and help you understand what really makes them tick.
The show was met with huge appeal internationally; its advertising quickly became the most clicked through content on CNBC.com and the season one premiere became one of the top five most watched programmes on the CNBC network in May.