We’re proud to announce a brand new partnership with Japanese airline ANA that will see the launch of an innovative native campaign across CNBC’s digital platforms.
ANA wanted to broaden its appeal amongst CNBC’s influential C-Suite audience and invited Catalyst to devise an engaging campaign to connect with this allusive group.
The team at Catalyst devised the 3-3-3 Networking Challenge. The aim was to get Karl Chong, angel investor and co-founder of Groupon (Singapore) to network with three nationalities, from three different industries, across three locations on ANA’s popular Singapore to New York route via Tokyo.
Max Raven, Senior Vice President, CNBC Catalyst said:
“The vast majority of CNBC’s audiences are traveling business class more than six times a year. They know luxury. They also know business can’t stop, so they’re increasingly taking the boardroom to the skies. We wanted to create a campaign that not only demonstrated ANA’s superior business class experience, but also their passion for being the facilitator of the business conversation at 30,000 feet.”
Being well known for his business acumen and as a formidable networker, Karl Chong, was a natural fit for the campaign.
Chong’s experiences from the challenge will be highlight of the native campaign which will appear on CNBC.com and the network’s social platforms from 19 December.
For more information follow CNBC Catalyst on twitter: @CNBCCatalyst.