The solution included branded content on CNBC’s five-part, half-hour Running in the Family editorial series, supported by eight weeks of online Special Reports with high-impact rich media banners in order to further engage the audience.
Beyond regular TVC insertions, CNBC Catalyst added value to the partnership with the Bank of Singapore by creating Special Reports as an additional touch point for the Bank’s branding to be channel agnostic; reaching CNBC’s C-suite via broadcast and digital formats.
CNBC Catalyst’s Content Studio produced four 60-second vignettes as the key medium to reach out, create and amplify the Bank of Singapore’s key messages amongst ultra-high net worth individuals. These were available on multiple platforms and also included a Bank of Singapore advertising banner above the content to further amplify the partnership.
The partnership was supported with online marketing via our Twitter accounts as well as through email alerts to our registered subscribers.