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INTRODUCING CNBC CATALYST™

Every single day, CNBC plays host to more CEOs, CFOs and CMOs than any other media owner on the planet.

With almost three decades of experience of curating the global business conversation, the network remains the number one choice of the world’s most powerful business leaders and investors.

CNBC Catalyst is the in-house advertising agency of CNBC International, created to be the secret door for brands to access the C-Suite.

By knowing exactly what makes this elusive audience tick, we provide our clients with an array of opportunities not even they thought were possible.

We are the rights-holders to the C-Suite.

We are CNBC CATALYST™.

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SIMPLE AS
ABCDE

Leaders in their respective fields, CNBC consumers are on top of their game. They are the best and they expect the best.

At CNBC Catalyst, we have built an exclusive advertising playbook of the many devices and tactics you can deploy to achieve the desired response from our discerning audience. Let us take you through our unique process: ABCDE.

A

Audience

You won’t find a more engaged collection of senior business leaders than at CNBC. That’s why the CNBC audience is at the centre of everything we do. By taking time to understand how our viewers tick, we’re able to help our clients reach them in the right place, at the right time.

B

Brand Strategy

As the rights-holders to the C-Suite, we’ve assembled a team of strategic brand specialists who are experts in providing counsel to our clients on how best to engage CNBC’s powerful audience. By knowing exactly what our audience wants from brands, our brand strategists will advise you on cutting-edge solutions to your most complex brand challenges.

C

Content Studio

Our journalism has been reaching the C-Suite for over 25 years. For the last decade, we’ve been creating commercial content for this audience too. The Catalyst Content Studio commands a stellar track record of award-winning commercial, creative production. Experts in their field, they will give voice to your brand story with both gravitas and beauty to ensure a full return on investment.

D

Data and Insights

The Data and Insights Unit are experts in knowing what makes the C-Suite tick. By conducting regular in-depth research with the CNBC audience their insight can help inform your campaign to always ensure the highest levels of success. The team also has a wealth of experience in creating bespoke research for the world’s biggest brands allowing our clients access to unrivalled intelligence.

E

Experience

The Events and Experiences team produces everything from intimate dinners at the World Economic Forum to Asia’s premier business awards gala. With the power to convene the most powerful business leaders globally, they will always deliver a memorable and profitable experience.

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AN ELITE CLUB

When you work with CNBC Catalyst, you join some of the world’s most prestigious brands who are already unlocking the power of CNBC to transform their businesses. Here are just some of the brands we already work with:

LET US HELP YOU SPARK CHANGE

The C-Suite is at your fingertips. Help us understand how we can help you spark a connection. Simply share your email and needs below and a member of the CNBC Catalyst team will be in touch.

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